INTERNATIONAL BUSINESS : THE NEW REALITIES

By:

S TAMER CAVUSGIL, Et al

Material type: Text

TextLanguage: ENGLISH Publication details: NOIDA PEARSON 2018Edition: 4Description: 544ISBN:

9789332584518

Subject(s):

INTERNATIONAL BUSINESS

DDC classification:

338.88 CA-01

Summary: This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

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Average rating: 5.0 (1 votes)

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	M P Varghese Library Rack	338.88 CA-01 (Browse shelf(Opens below))	Checked out	RACK/ECONOMICS	02/04/2025	A70468

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Previous	No cover image available No cover image available	No cover image available No cover image available			No cover image available No cover image available		No cover image available No cover image available	Next
Previous	338.88 C-29 International Business	338.88 C-30 International Business Text And Cases	338.88 CA INTERNATIONAL BUSINESS : THE NEW REALITIES	338.88 CA-01 INTERNATIONAL BUSINESS : THE NEW REALITIES	338.88 CZ International Business	338.88 CZ-01 INTERNATIONAL BUSINESS	338.88 D International Business Environments And Operations	Next

This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

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INTERNATIONAL BUSINESS : THE NEW REALITIES

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