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INTERNATIONAL BUSINESS : THE NEW REALITIES

By: Material type: TextTextLanguage: ENGLISH Publication details: NOIDA PEARSON 2018Edition: 4Description: 544ISBN:
  • 9789332584518
Subject(s): DDC classification:
  • 338.88 CA-01
Summary: This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.
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Item type Current library Call number Status Notes Date due Barcode
Books Books M P Varghese Library Rack 338.88 CA-01 (Browse shelf(Opens below)) Checked out RACK/ECONOMICS 02/04/2025 A70468


This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

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