INTERNATIONAL BUSINESS : THE NEW REALITIES (Record no. 70189)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01134nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190510b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332584518 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.88 |
| Item number | CA-01 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | S TAMER CAVUSGIL, Et al |
| 245 ## - TITLE STATEMENT | |
| Title | INTERNATIONAL BUSINESS : THE NEW REALITIES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NOIDA |
| Name of publisher | PEARSON |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 544 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTERNATIONAL BUSINESS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M P Varghese Library | M P Varghese Library | Rack | 11/03/2019 | UGC-CPE | 729.00 | 338.88 CA-01 | A70468 | 20/03/2019 | Books | RACK/ECONOMICS |