BUSINESS TO BUSINESS MARKETING

By:

ROSS BRENNAN, et al [Au]

Material type: Text

TextLanguage: ENGLISH Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2017Edition: 3Description: 385ISBN:

9789386062734

Subject(s):

INDUSTRIAL MARKETING

DDC classification:

658.804 B

Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	M P Varghese Library Rack	658.804 B (Browse shelf(Opens below))	Available	RACK/COMMERCE DEPT		A69694

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Previous	658.8 V Marketing Management	658.8 VE Rural Marketing	658.8 VI MARKETING MANAGEMENT	658.804 B BUSINESS TO BUSINESS MARKETING	658.81 B Sales And Distribution Management	658.81 D Sales And Distribution Management	658.81 D01 Fundamentals Of Sales And Distribution Management	Next

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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BUSINESS TO BUSINESS MARKETING

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