BUSINESS TO BUSINESS MARKETING (Record no. 69841)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190510b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789386062734 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ROSS BRENNAN, et al |
| Relator term | Au |
| 245 ## - TITLE STATEMENT | |
| Title | BUSINESS TO BUSINESS MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | SAGE PUBLICATIONS INDIA PVT LTD |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 385 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INDUSTRIAL MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M P Varghese Library | M P Varghese Library | Rack | 27/02/2019 | UGC-CPE | 445.00 | 658.804 B | A69694 | 23/02/2019 | Books | RACK/COMMERCE DEPT |