BUSINESS TO BUSINESS MARKETING
ROSS BRENNAN, et al
BUSINESS TO BUSINESS MARKETING - 3 - NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2017 - 385
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9789386062734
INDUSTRIAL MARKETING
658.804 / B
BUSINESS TO BUSINESS MARKETING - 3 - NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2017 - 385
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9789386062734
INDUSTRIAL MARKETING
658.804 / B