000			01134nam a22001817a 4500
999			_c70189 _d70189
008			190510b xxu||||| |||| 00| 0 eng d
020			_a9789332584518
041			_aENGLISH
082			_a338.88 _bCA-01
100			_aS TAMER CAVUSGIL, Et al
245			_aINTERNATIONAL BUSINESS : THE NEW REALITIES
250			_a4
260			_aNOIDA _bPEARSON _c2018
300			_a544
520			_a This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.
650			_aINTERNATIONAL BUSINESS
942			_cBK