000 | 00795nam a22001817a 4500 | ||
---|---|---|---|
999 |
_c70174 _d70174 |
||
008 | 190510b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780198754992 | ||
041 | _aENGLISH | ||
082 |
_a330 _bBD |
||
100 | _aMICHELLE BADDELEY | ||
245 | _aBEHAVIOURAL ECONOMICS : A VERY SHORT INTRODUCTION | ||
250 | _a1 | ||
260 |
_bOXFORD UNIVERSITY PRESS _c2017 _aUK |
||
300 | _a148 | ||
520 | _aBehavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy. | ||
650 | _aECONOMICS-PSYCHOLOGICAL ASPECTS | ||
942 | _cBK |