000 00795nam a22001817a 4500
999 _c70174
_d70174
008 190510b xxu||||| |||| 00| 0 eng d
020 _a9780198754992
041 _aENGLISH
082 _a330
_bBD
100 _aMICHELLE BADDELEY
245 _aBEHAVIOURAL ECONOMICS : A VERY SHORT INTRODUCTION
250 _a1
260 _bOXFORD UNIVERSITY PRESS
_c2017
_aUK
300 _a148
520 _aBehavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
650 _aECONOMICS-PSYCHOLOGICAL ASPECTS
942 _cBK