BEHAVIOURAL ECONOMICS : A VERY SHORT INTRODUCTION
Material type:
- 9780198754992
- 330 BD
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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M P Varghese Library Rack | 330 BD (Browse shelf(Opens below)) | Available | RACK/ECONOMICS | A69873 |
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
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