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BEHAVIOURAL ECONOMICS : A VERY SHORT INTRODUCTION

By: Material type: TextTextLanguage: ENGLISH Publication details: OXFORD UNIVERSITY PRESS 2017 UKEdition: 1Description: 148ISBN:
  • 9780198754992
Subject(s): DDC classification:
  • 330 BD
Summary: Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books M P Varghese Library Rack 330 BD (Browse shelf(Opens below)) Available RACK/ECONOMICS A69873

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

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