TY  - BOOK
AU  - MICHELLE BADDELEY
TI  - BEHAVIOURAL ECONOMICS : A VERY SHORT INTRODUCTION
SN  - 9780198754992
U1  - 330 
PY  - 2017///
CY  - UK
PB  - OXFORD UNIVERSITY PRESS
KW  - ECONOMICS-PSYCHOLOGICAL ASPECTS
N2  - Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy
ER  -