TY  - BOOK
AU  - ROSS BRENNAN, et al
TI  - BUSINESS TO BUSINESS MARKETING
SN  - 9789386062734
U1  - 658.804 
PY  - 2017///
CY  - NEW DELHI
PB  - SAGE PUBLICATIONS INDIA PVT LTD
KW  - INDUSTRIAL MARKETING
N2  -  	
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
ER  -