TY  - BOOK
AU  - ROSANN SPIRO,Et Al
TI  - MANAGEMENT OF A SALES FORCE
SN  - 9789339221768
U1  - 658.81 
PY  - 2016///
CY  - NEW DELHI
PB  - MC GRAW HILL
KW  - Sales Management
N2  -  	
This book is concerned specifically with the management of an outside sales force and its activities. Because outside salespeople - those who go to the customers - are distinguished here from over-the-counter salespeople to whom the customers come, the book deals largely with the management of sales forces of manufacturers and wholesaling middlemen. Thus the scope of this book does not include any significant treatment of the broader fields of marketing management
ER  -