TY  - BOOK
AU  - Varshney, R L
AU  - Bhattacharyya,B
TI  - International Marketing Management: An Indian Perspective
SN  - 81 7014 520 1
U1  - 658.848 
PY  - 1998///
CY  - 
PB  - Sultan Chand And Sons
KW  - International Marketing Management
ER  -