ADVERTISING AND PUBLIC RELATIONS RESEARCH (Record no. 68190)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171010b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138998346 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | J |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | DONALD W JUGENHEIMER |
| Relator term | Au |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PUBLIC RELATIONS RESEARCH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | LONDON |
| Name of publisher | ROUTLEDGE |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 367 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SAMUEL D BRADLEY ET AL |
| Relator term | Au |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M P Varghese Library | M P Varghese Library | Rack | 14/09/2017 | U G C - G D A | 1995.00 | 659.1 J | A68149 | 18/07/2017 | Books | Rack / COMMERCE DEPT |