Advertising, Sales And Promotion Management (Record no. 64027)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a2200157 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CH-01 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chunawalla, S A |
| Relator term | Au |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Sales And Promotion Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2008 |
| Place of publication | Mumbai |
| Name of publisher | Himalaya Publishing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 523 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M P Varghese Library | M P Varghese Library | Rack | 09/12/2016 | U G C - G D A | 325.00 | 659.1 CH-01 | A64026 | 31/12/2014 | Books | Rack | Commerce Dept |