Strategic Marketing Text And Cases (Record no. 61337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a2200157 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SJ |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shajahan, S |
| Relator term | Au |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Text And Cases |
| Remainder of title | Indian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2010 |
| Place of publication | New Delhi |
| Name of publisher | Viva Books |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 575 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M P Varghese Library | M P Varghese Library | Rack | 09/12/2016 | U G C - P G | 495.00 | 658.8 SJ | A61337 | 02/02/2012 | Books | RackC D Included | Commerce Dept |